How to Find a Briliant Copywriter
If you want to earn money on the internet, you are going to need a website. If you would like that website to bring in profits, it has to be written extremely well. Unless you're good at copywriting already it's best to employ someone qualified to create the text on your web site. A skilled copywriter will bring in lots more money than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, though, not every copywriter is the same as the next one. Some copywriters have a lot of talent. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be simple. Below are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own site? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they claim to be able to help you with the one you are creating? Observe the copy on their web site also. If you notice many grammar and spelling errors, this is a terrible sign.
Do you react well while you read the text on the copywriter's site? This involves more than simply noting errors in grammar and syntax. Does the text move you to experience any type of emotional reaction? Does the copy move you to like him or her? Does it make you feel like you wish to discover more about the writer and keep reading? Does it make you feel like you have to hire the writer instantly? Does the copy make you want to run for the hills? Does it make you mad? All of these are vital responses and you need to take note of them.
Do a bit more background search on the copywriter. Seek reviews for the copywriter on unbiased websites and online discussion boards. It is likely that the only reviews on the copywriter's website are going to be positive ones. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews demand your extra attention. You should also ask the writer for a couple of references. Be sure that you follow up and actually contact those references and obtain an honest opinion from website link them.
It is essential to actually go over any samples supplied to you by the writer. Ask for a few more samples than can be read on the writer's site. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing reads like it was copied from Wikipedia or is particularly unclear, you better find another copywriter.
There are many different ways to find out if a copywriter is worth your money or not. It is essential that you do your homework and look beyond the writer for information as to his/her reputation and character.